The Leaders Intent

Task. Purpose. End State.

CALL TO ACTION

Task

Task is the physical work to be done, the task defines the specific objective to be accomplished.

Purpose

Purpose provides the context for the action or reason that the action is to be undertaken, and answers the question "why." Understanding why something is being undertaken contributes to a definition of the risk that is to be accepted when performing a particular task.

End State

End State provides the leader with an opportunity to describe what the event should look like on the far end or when the operation complete. Especially when incidents cover a wide area, Leader's Intent is critical because the leader is often disconnected from the team, who must exercise discretion when in the heat of battle, often with incomplete information.

Task

Task is the physical work to be done, the task defines the specific objective to be accomplished.

Purpose

Purpose provides the context for the action or reason that the action is to be undertaken, and answers the question "why." Understanding why something is being undertaken contributes to a definition of the risk that is to be accepted when performing a particular task.

End State

End State provides the leader with an opportunity to describe what the event should look like on the far end or when the operation complete. Especially when incidents cover a wide area, Leader's Intent is critical because the leader is often disconnected from the team, who must exercise discretion when in the heat of battle, often with incomplete information.

Call To Action

An instruction to the audience to provoke an immediate response, usually using an imperative verb such as buy now, find out more or visit a store today.

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